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Election Advertising Poses Challenges For Brands That Cookies Can’t Solve
The New Retail Reality: 5 Trends Retail Marketers Need To Know
5 Tips for Building a Successful Customer Loyalty Program | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Creating loyal customers is an essential part of relationship marketing. Among their many benefits, loyal customers are repeat customers, a pipeline for recommendations and more likely to spend more. In fact, according to a new consumer study from Marigold, 68% of consumers worldwide will pay more to shop with the brands they're loyal to.However, maintaining loyalty in an increasingly competitive market has proven tricky, with 37% o...
5 ways QSR brands can incorporate gamification into rewards and loyalty campaigns
This content is produced by a publishing partner of Open Mic.Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com.Making loyalty programs fun and engaging benefits diners and restaurants alike.
The business of quick-service restaurants (QSRs) is an increasingly competitive one, marked by thin margins, higher costs, and rapidly changing customer preferences. But that doesn’t mean it can’t be fun.Because of...
The business of quick-service restaurants (QSRs) is an increasingly competitive one, marked by thin margins, higher costs, and rapidly changing customer preferences. But that doesn’t mean it can’t be fun.Because of...
This is the best time for brands to re-think their loyalty programs - here's why
This content is produced by a publishing partner of Open Mic.Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com.Customer expectations have evolved. Has your loyalty program evolved with them?
By Michele Fitzpatrick, VP of global strategic services at MarigoldToday, consumers have asserted more control over their relationships with brands than perhaps at any other point in history based on their increase...
By Michele Fitzpatrick, VP of global strategic services at MarigoldToday, consumers have asserted more control over their relationships with brands than perhaps at any other point in history based on their increase...
Council Post: Black Friday/Cyber Monday Planning: Are You Already Late?
It’s hard to believe that Black Friday/Cyber Monday (BFCM) was seven months ago. That means the next BFCM is coming up in just five months!
While consumers are getting into the swing of summer, retail marketers should be prepared for fall’s sweater weather and get their holiday planning into shape. A good way to start is to take a look back at last year’s holiday...
While consumers are getting into the swing of summer, retail marketers should be prepared for fall’s sweater weather and get their holiday planning into shape. A good way to start is to take a look back at last year’s holiday...
How retail marketers can plan and execute a successful back to school campaign in 2024
This content is produced by a publishing partner of Open Mic.Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com.Tips, tricks, and timelines for back to school retail results.
While parents and students are deep into the dog days of summer break, retail marketers should already be planning out their marketing calendars for the inevitable back to school campaigns that are just around the corner.Yet, few re...
While parents and students are deep into the dog days of summer break, retail marketers should already be planning out their marketing calendars for the inevitable back to school campaigns that are just around the corner.Yet, few re...
Council Post: Why Brands Must Embrace Identity Resolution Amid Google's Latest Cookie Delay
Don’t be fooled. The age of third-party tracking cookies is over. Regardless of how many times Google delays ending its cookie technology, the horizon against which it will set remains firmly in view. The meteor has already hit the earth, and although the dinosaurs are still roaming, it’s only a matter of time before they all go extinct.
Google’s most recent dela...
Google’s most recent dela...
Council Post: How AI Is Revolutionizing E-Commerce
AI is turning intelligence—the most valuable commodity humans have ever possessed—into a utility. Ask ChatGPT, Grok or Gemini a simple question, and the language models will reply, having already consumed a mass amount of knowledge that humanity has produced on a given subject.
The implications of this are only now starting to materialize. A quote from a PwC exec...
The implications of this are only now starting to materialize. A quote from a PwC exec...
How to turn Google and Yahoo’s email deliverability requirements to your advantage
This content is produced by a publishing partner of Open Mic.Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com.Treat email as a vehicle for trust, and your customers will do the same, says John Peters (deliverability manager, Marigold).
Relationship marketing is a delicate process of learning more about your customers in order to send them personalized messages and content in return. It requires asking...
Relationship marketing is a delicate process of learning more about your customers in order to send them personalized messages and content in return. It requires asking...
Build Long-Term Customer Loyalty With These 3 Strategies
Opinions expressed by Entrepreneur contributors are their own.
The key to building a successful brand is to resonate with customers. That's a challenge for any brand at any time. But in 2024, it will be even more difficult than usual.
For starters, the days of buying third-party customer data based on tracking cookies to retarget customers across social media and the internet are ending. Complicating matters is a 2024 political campaign season expected to crowd out most of the available retarg
The key to building a successful brand is to resonate with customers. That's a challenge for any brand at any time. But in 2024, it will be even more difficult than usual.
For starters, the days of buying third-party customer data based on tracking cookies to retarget customers across social media and the internet are ending. Complicating matters is a 2024 political campaign season expected to crowd out most of the available retarg
Customer loyalty crucial for brand success in 2024, new research suggests
This content is produced by a publishing partner of Open Mic.Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com.Analyzing data from Marigold's 2024 Consumer Trends Index Report, Trent Lanning (senior researcher at Marigold) has spotted a clear theme: customer loyalty will be crucial for marketers to nail this year. Here's how to get it right.
The formula for good relationship marketing is pretty simple....
The formula for good relationship marketing is pretty simple....
3 reasons why 2024 is the year to put more 'relationship' in your marketing
By Michele Fitzpatrick, VP of strategic services at Marigold
The concept of marketing is evolving. Marketers today can no longer afford to view their efforts as a series of campaigns and tactics designed to generate a short-term transaction. Better to view it as a process of establishing a relationship with customers — relationship marketing.
The concept of relationship marketing is not a new one. But a “perfect storm” of developments has converged that make relationship marketing even more at
The concept of marketing is evolving. Marketers today can no longer afford to view their efforts as a series of campaigns and tactics designed to generate a short-term transaction. Better to view it as a process of establishing a relationship with customers — relationship marketing.
The concept of relationship marketing is not a new one. But a “perfect storm” of developments has converged that make relationship marketing even more at
7 Steps to Writing and Designing Emails That Convert
Opinions expressed by Entrepreneur contributors are their own.
A blank email canvas can be an exciting project, but also potentially an intimidating place to start. Your resources to conceptualize, strategize, write, design and deliver your campaigns can greatly impact your ability to succeed efficiently and understand the effectiveness of your program.
But email messaging is an important tactic to get right, given the impact it has on building customer relationships. According to our 2023 Con
A blank email canvas can be an exciting project, but also potentially an intimidating place to start. Your resources to conceptualize, strategize, write, design and deliver your campaigns can greatly impact your ability to succeed efficiently and understand the effectiveness of your program.
But email messaging is an important tactic to get right, given the impact it has on building customer relationships. According to our 2023 Con
‘If it’s not relevant, it won’t resonate’ – 5 steps for relationship martech success for media and publishers
From news outlets to newsletters, a new guide from Marigold offers insights for publishers to get everyone on the same page, by finding the right technology to scale relationship marketing efforts.
In a world where millions of publishers are vying for readers’ attention, those that consistently stand out in in boxes are those that communicate with – rather than at – their readers.
With research showing that email is the most effective channel for driving sales and the added benefit of being a
In a world where millions of publishers are vying for readers’ attention, those that consistently stand out in in boxes are those that communicate with – rather than at – their readers.
With research showing that email is the most effective channel for driving sales and the added benefit of being a
Here's the top reason loyalty programs fail for brands - and 3 ways to fix it
By Roger Williams, head of Loyalty Center of Excellence at Marigold
The world of loyalty programs is complex. That’s true for both brand and consumer perspectives.
On the brand side, loyalty programs are booming. According to our report State of Brand Loyalty in the US in 2023, 52% of consumers are engaging in loyalty programs. Yet, 77% of loyalty programs fail within their first two years, due to loss of engagement after the initial acquisition.
On the consumer side, according to our same re
The world of loyalty programs is complex. That’s true for both brand and consumer perspectives.
On the brand side, loyalty programs are booming. According to our report State of Brand Loyalty in the US in 2023, 52% of consumers are engaging in loyalty programs. Yet, 77% of loyalty programs fail within their first two years, due to loss of engagement after the initial acquisition.
On the consumer side, according to our same re
How to Create a Successful Holiday Email Marketing Campaign
While shopping activity certainly ramps up during the "official" Black Friday/Cyber Monday kickoff, the companies that stand to benefit are those that prepare today.
Opinions expressed by Entrepreneur contributors are their own.
Executing a successful holiday campaign requires close attention to detail, including strategizing your marketing approach to executing it across platforms. Whether you've already gotten started or are just thinking about it now, here are a few steps to consider as you
Opinions expressed by Entrepreneur contributors are their own.
Executing a successful holiday campaign requires close attention to detail, including strategizing your marketing approach to executing it across platforms. Whether you've already gotten started or are just thinking about it now, here are a few steps to consider as you
Prepare your holiday marketing playbook today with these 5 insights-driven tips
It seems that every year, the holiday promotions season starts earlier and earlier. But it’s never too early to start developing the marketing strategies and techniques that will drive revenue and engagement for the busiest shopping period of the year.
Last year’s holiday marketing efforts surfaced a number of valuable insights that can help marketers create campaigns that convert in the months ahead. These insights and suggestions can be found in Marigold’s recently released 2023 Effective Hol
Last year’s holiday marketing efforts surfaced a number of valuable insights that can help marketers create campaigns that convert in the months ahead. These insights and suggestions can be found in Marigold’s recently released 2023 Effective Hol
Why collecting zero-party data via loyalty programs is more important than a one-off sale
Do you have transactional friends? Friends who only do something for you if you do something for them.
That’s not really a friend thing to do, is it? Unfortunately, that’s how many companies act with their customers, particularly their best customers enrolled in loyalty programs.
Customer loyalty programs offer brands the opportunity to create a deeper relationship with their customers by making an emotional connection. So don’t just treat it like a sales channel. Use your loyalty program comm
That’s not really a friend thing to do, is it? Unfortunately, that’s how many companies act with their customers, particularly their best customers enrolled in loyalty programs.
Customer loyalty programs offer brands the opportunity to create a deeper relationship with their customers by making an emotional connection. So don’t just treat it like a sales channel. Use your loyalty program comm
This Is the Top Budget Priority for Marketers Today
Here's why reporting and analytics are at the top of marketers' wish lists today.
Opinions expressed by Entrepreneur contributors are their own.
Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less.
The upside of this is that it provides clarity to the priorities marketers need to make with the budget they have. Time and money work the same way in that regard. Given an unlimited number of hours in a day, you'd accomplish everything.
Opinions expressed by Entrepreneur contributors are their own.
Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less.
The upside of this is that it provides clarity to the priorities marketers need to make with the budget they have. Time and money work the same way in that regard. Given an unlimited number of hours in a day, you'd accomplish everything.
Why, when and how to use data storytelling in relationship marketing
Good relationship marketing is all about communication, and the best way to communicate is to tell a good story. For instance, a famous experiment by Significant Objects found that good storytelling can increase the value of a product by 2706%.
While there are many ways to tell a good story, one particularly effective method is through data storytelling.
Data storytelling is the art of combining data analysis with compelling narratives to convey insights that drive action.
Data storytelling c
While there are many ways to tell a good story, one particularly effective method is through data storytelling.
Data storytelling is the art of combining data analysis with compelling narratives to convey insights that drive action.
Data storytelling c
Back-to-school 2023: 5 relationship marketing strategies for a successful campaign
By Kristen Ettinger, VP of customer success at Marigold
While parents of school-aged children are spending the summer months gearing up for vacations, camps, and teens’ first-time jobs, savvy marketers are already focusing on crafting their back-to-school campaigns for 2023. Back to school shopping is traditionally the second-largest spending event after the winter holidays. And with the remote learning/shopping baseline of the pandemic lockdown era now long past, this year in particular is a
While parents of school-aged children are spending the summer months gearing up for vacations, camps, and teens’ first-time jobs, savvy marketers are already focusing on crafting their back-to-school campaigns for 2023. Back to school shopping is traditionally the second-largest spending event after the winter holidays. And with the remote learning/shopping baseline of the pandemic lockdown era now long past, this year in particular is a
How to Balance Ecommerce and Brick-and-Mortar Shopping Expectations
Opinions expressed by Entrepreneur contributors are their own.
When ecommerce activity skyrocketed during the pandemic, many were quick to call it the death of brick-and-mortar retail. But now that the 20%+ growth rates in ecommerce have fallen into single digits, many others are saying it was all just a fad.
The problem with both accounts is that they pit the ecommerce vs. brick-and-mortar as competing formats rather than recognizing their co-existence as concurrent, even complementary, chann
When ecommerce activity skyrocketed during the pandemic, many were quick to call it the death of brick-and-mortar retail. But now that the 20%+ growth rates in ecommerce have fallen into single digits, many others are saying it was all just a fad.
The problem with both accounts is that they pit the ecommerce vs. brick-and-mortar as competing formats rather than recognizing their co-existence as concurrent, even complementary, chann
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