Steve Jobs’ Music Legacy: The Cover Story
It was in the creation of the iTunes Music Store that Jobs’ personality and negotiating style really made a difference. Labels at the time saw the iPod as a way to listen to illegally downloaded music on the go. They were casting about for a legitimate way to sell music digitally, and all their internally built efforts were failing.
Given the desperation in the air, Jobs didn’t need to turn on the charm too high to get them onboard. He simply presented himself as the answer to their problems, a
Given the desperation in the air, Jobs didn’t need to turn on the charm too high to get them onboard. He simply presented himself as the answer to their problems, a